Track Enterprises Announces Rebrand of CRA Street Stock and CRA Late Model Sportsman Divisions Under Heartland Racing Association Banner

INDIANAPOLIS, IN – Track Enterprises is proud to announce the official rebranding of two cornerstone touring divisions as part of the company’s continued evolution and commitment to grassroots stock car racing. Brian Duncan, now as series director, has been working diligently behind the scenes to coordinate this transition, ensuring a smooth and energized start to the season.

Beginning with the upcoming season, the former CRA Street Stocks and CRA Late Model Sportsman divisions will compete under new identities:

Heartland Racing Association Street Stocks

Heartland Racing Association Vore's Welding and Steel Late Models

This rebrand marks an important step forward in strengthening the identity, visibility, and long-term growth of both divisions. A tremendous amount of work has already gone into this transition, with even more initiatives currently underway to enhance the competitor experience, expand opportunities, and deliver an energized and successful season.

The Heartland Racing Association (HRA) brand reflects a renewed focus on the racers, tracks, and fans that form the backbone of short track racing across the Midwest and beyond. With strong partnerships, updated branding, and a clear vision for the future, these divisions are positioned for continued success and growth.

To assist teams and tracks with planning, competitors will find the HRA Street Stock schedule and the current version of the HRA Vore’s Welding and Steel Late Model schedule attached to this announcement. We’re especially excited to announce, thanks to the dedication of Charlie Shaw, Steve Vore, and Dan Remond from Winchester Speedway, that the Late Model division will pay $5,000 to win on Labor Day weekend—an enhancement we hope will generate even more excitement for this highlight event. Work continues on finalizing the Late Model schedule and more details for the Street Stock events. Updates will be shared as soon as they are confirmed.

In addition, teams and fans are encouraged to stay tuned as Track Enterprises prepares to roll out a new website and dedicated social media platforms for the Heartland Racing Association. These platforms will serve as central hubs for schedules, rules, announcements, results, and series news moving forward.

“We appreciate the patience and support of our racers, teams, tracks, and partners during this exciting transition,” said Track Enterprises officials. “These changes are designed to strengthen the foundation of both divisions and create new opportunities for everyone involved.”

Questions regarding the rebrand, schedules, or upcoming events are welcomed, and competitors are encouraged to reach out directly for additional information.

Thank you for being part of our racing community. Track Enterprises looks forward to an outstanding season ahead and to seeing everyone at the track under the Heartland Racing Association banner.